Title Of The Article : Five Common Mistakes to Avoid When Ordering Branded Apparel and Promotional Products.
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You don't have to look far to find them - they're virtually everywhere. (Promo Code American Apparel Articles Update..) They're on the desks, in the pockets, or on the backs of millions of Americans. We're talking about promotional products - t-shirts, caps, pens, magnets, coolers, portfolios, mugs and more - that carry the advertising messages of thousands of companies, large and small.
Advertising through promotional products is big business. (Promo Code American Apparel Articles Update..) According to an annual sales report released by Advantages®, industry sales hit a record high of $17.8 billion in 2006. Compare this to the $6 billion spent on Internet advertising (according to TNS Media Intelligence/CMR) and the power of branded apparel and gifts is clear.
The big advantage promotional products have over other media is that they have a use that goes beyond the advertising value. The recipient usually enjoys receiving and using these products and the advertiser gets recurring exposure. (Promo Code American Apparel Articles Update..) In the hands of consumers, employees and other target groups, these products can give your company (and its logo or messaging) limitless exposure and help you (Promo Code American Apparel Articles Update..) connect with potential new customers in a personal way.
Although using promotional products is an effective advertising medium, I see far too many companies that waste time, money, and the golden opportunity to maximize their messaging because of poor planning or bad choices. (Promo Code American Apparel Articles Update..) Following are some examples of the biggest mistakes that I see companies make when they're ordering promotional items.
If you're in the market to purchase promotional products for your next brand awareness campaign, avoid these common blunders - and you'll find yourself with the perfect promotional product that gets the job done.
Mistake No. 1 -- Waiting until the last minute to order
This is a common mistake - and it's one that's certain to cost you more money, (Promo Code American Apparel Articles Update..) as well as limit your available choices. Last minute ordering also lessens the reaction time to fix any problems that might arise with shipping dates or product shortages. (Promo Code American Apparel Articles Update..) As a general rule, customers that wait until the last minute generally end up paying more and ultimately getting less, not to mention the extra stress that is usually involved. If possible, give yourself at least three weeks from start to finish to ensure the smooth production of your products - more for very large or highly customized orders. (Promo Code American Apparel Articles Update..) Many distributors offer rush services - but they'll cost you.
Mistake No. 2 -- Poor planning
Although it seems like common sense, it's surprising how many companies are uncertain about their delivery dates, budget, quantity, or artwork design. As with Mistake No.1, being unclear about what you need will almost certainly result in more time and money in the long run. (Promo Code American Apparel Articles Update..) Before you begin talking with your promotional product vendor, spend a little time planning and know exactly what you need so they can help you select appropriate products. (Promo Code American Apparel Articles Update..) If you don't already have an artwork design, be sure to get with your promotional products vendor in plenty of time so they can help you come up with a quality design. (Promo Code American Apparel Articles Update..)
Mistake No. 3 -- Choosing cost over quality
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